The La Brea Avenue store is located in one of the hottest new shopping destinations in Los Angeles. As the store's loyal fan base of fashion mavens, magazine editors and their glossy publications already knows, Iconology is an intimate, ultra luxe boutique that marries high-impact European style with the playful pragmatism of Los Angeles.

Sophisticated ready-to-wear and contemporary sportswear from both established and new designers mingle in Iconology's luxe Parisian atelier setting. With its Nigel Coates chandeliers, Missoni fabric-covered chairs, fashion-edict wall and Baccarat crystal sconces - Iconology has once again made shopping a deliciously decadent pastime.

The store has become known not only for offering gorgeous, feminine fashion but for its salon-style events, hosting gatherings from trunk shows and fashion shows to book launch parties. (Click here to see our party pics). The boutique was recently awarded "Best Boutique for Trunk Shows" by Los Angeles Magazine, and continues to hold see and be seen events. (Click here to be notified of future events.)

From fabulous frocks to posh parties, Iconology celebrates the art of being a woman in her many guises and moods. We hope you enjoy your experience.